Email marketing is one of the successful marketing methods used by various businesses. This is something I finally learned after years selling luxury candles online. Whether you are just starting out or have an established business like this office furniture manchester company does, you need to embrace this kind of marketing. Basically, it will involve sending informational and professional emails to target clients. You can use this to market your products and/or services. Here are some reasons why you need to incorporate email marketing by an seo consultant and marketing expert based in the UK.
It is said that it is easier to convince a person when he or she is alone than when addressing a crowd. In marketing this is particularly true. People may brush off your advertisements on the print and other media but a personalized email may not be that easy to brush off. To achieve this, take time to learn who the emails will be sent out to and what their likes and dislikes are. How will your product or service solve their problem? Tell them that and they will be happy to buy from you.
Lauren Poser runs the marketing for this hair salon warrington business and assisted living chicago service and says “Email marketing is very affordable compared to other forms of marketing. Setting up a campaign is very easy and in execution all you need is internet access. This form of marketing can even help reduce your printing bills because newsletters and other important documents can be sent out via email.”
A target that is easy to convert
Greg Johnson runs the marketing for a storage manchester company and this roll compactor manufacturers business and notes “Email marketing should never be forceful. Many campaigns give the target audience the option to opt in or out. This means that those who subscribe are people willing to learn about your business and what you have to offer them. When creating your email list you can group people by their demographics and give them offers that are suitable for them.”
Jenna Fox runs the marketing for this environmental drilling company and paving contractors business says “With such targeted marketing, the chances of converting potential clients into real clients are high. With 94% of internet users using email, you are likely to get many conversions which mean more sales for your business.”